SWEATY BETTY OPENS AT FRASER PLUS DESIGNER OUTLET SWINDON WITH OPENING WEEKEND CELEBRATIONS, COMMUNITY MOVEMENT AND EXCLUSIVE IN-STORE EXPERIENCES

Activewear brand launches on Saturday 17th October with goody bags, complimentary monogramming and the chance to win their basket.

Frasers Plus Designer Outlet Swindon is preparing to welcome leading activewear and lifestyle brand Sweaty Betty on Saturday 17th October, with a programme of opening celebrations giving shoppers the chance to discover the brand’s performance-led styles at outlet value.  

From technical gym, running and studio styles to versatile everyday layers, Sweaty Betty's collections are designed to help women feel powerful through movement, wherever the day takes them 

To celebrate the opening, customers can enjoy a day of exclusive experiences including complimentary monogramming, refreshments, goody bags for the first 50 shoppers and the chance to win their entire basket .

Extending the celebrations beyond the launch weekend, Sweaty Betty will also partner with a local yoga studio, Saku Hot Yoga, to host a complimentary yoga class at the outlet on Saturday 24th October. Designed to bring together local wellbeing enthusiasts and shoppers, the session will offer guests the opportunity to move, rest and discover the brand’s Studio collection, with limited spaces available to book in advance via [email protected].  

Sean Castle, Centre Manager at Frasers Plus Designer Outlet Swindon, said: “Sweaty Betty is a fantastic addition to Frasers Plus Designer Outlet Swindon, bringing a distinctive women’s activewear and lifestyle offer to the destination.  

“With an exciting opening-day and yoga experience planned, we’re looking forward to welcoming customers into the new store and helping them find great pieces for fitness, wellbeing and everyday life.” 

Andrea Gray, VP Global Stores, Wholesale and 3P said: “We're delighted to be opening at Frasers Plus Designer Outlet Swindon and bringing Sweaty Betty to even more women across Wiltshire and the surrounding area. Our mission has always been to empower women through fitness and beyond, and we can't wait to welcome customers into our new store and create a space that reflects the energy, community and joy at the heart of our brand.” 

The opening joins Frasers Plus Designer Outlet Swindon’s growing sportswear and fashion line-up, offering even more choice for shoppers looking to refresh their activewear wardrobe or find gifts ahead of the festive season. 

For more information about Frasers Plus Swindon Designer Outler visit their website here: https://frasersplus.com/destinations/swindon