One of my biggest pet hates in social media marketing?

When agencies or businesses go quiet over the weekend.

No Stories. No Reels. No engagement. Just digital silence.

Yet weekends are when your audience is most active! We see it across every single one of our Total Guide to and client accounts — weekend Stories consistently get more views, interactions and clicks than weekday content.

Across our own channels and client accounts, weekend Stories see up to 55% more reach than weekday Stories — and we post consistently seven days a week.

And it’s not just us. The stats back it up:

• Instagram Stories = highest views and engagement rates on Saturdays & Sundays
• Up to 18% more engagement on weekend posts (Later)
• Sundays show the highest average engagement rates on Facebook and Instagram across most industries
• (Source: Hootsuite + Unmetric Data)
• LinkedIn sees lower weekend usage, but brands who do post then stand out more (less competition, more visibility)
• (Source: LinkedIn Marketing Solutions)
• Story completion rates increase significantly when content feels “weekend appropriate” — behind-the-scenes, family time, local scenes, relaxed tips

So why are so many agencies still acting like social media is Monday to Friday?

Here's the thing:

If you're not showing up on weekends, you're leaving attention, traffic and sales on the table.

Here's how you can fix this:

• Schedule ahead
• Post relaxed, relatable content
• Use Stories to poll, prompt, and show personality
• Be where your audience actually is
• Worst case - why not jump on and share an old post as a story (as long as it's appropriate!)

If your agency isn’t posting for you on weekends — especially Stories — it might be time to rethink who’s doing your socials.

If you need any help or advice, feel free to to drop me an email ([email protected]) or DM me on LinkedIn (https://www.linkedin.com/in/lizledger/)