How to Prepare for the Reopening of Your Beauty Salon

There are many reasons why a business might have to pause operations.

Renovation work might require a commercial enterprise to wind down; cashflow problems, personal health and even the state of the economy can also have dramatic impacts on the ability of a business to run. As a beauty salon owner, you might be on the cusp of reopening for any of the above reasons – but how should you make the most of your reopening?

Restocking, and Reopening Offers

After an extended period of time out of your salon or without custom, you may be a little out of the loop on your stock situation with regard to the products and equipment you use and sell. In general, it would be wise to undertake a comprehensive stocktake of the products you already carry before you open up; even if you have plentiful stock of certain products, they may no longer be within their use-by date.

Restocking also allows you to think more carefully about ways in which you can celebrate your reopening. If you are a tanning salon, for example, you could give away tan accelerators with every first session back, incentivising customers new and old to re-invest in your business. As a hair salon, you could use high-quality gels and sprays as ‘welcome back’ loss-leaders for your more exclusive treatments and services.

Organising Staff and Help

Reopening a business is no small thing, and there are a lot of moving parts to bring a beauty salon back to regular service. Your first weeks open are likely to be your biggest, especially if you’re planning a specific celebration as a grand reopening event. You will need some part-time staff members to help you run the beauty salon during busier moments, or to take over for you on your days off.

If you’re planning a reopening event, though, you may wish to pull in some temporary staff, or even some favours from friends and family to help it go smoothly – especially if you’re handing out reception drinks to visitors and guests. You may need someone to look after pouring drinks while you speak to customers, or to offer out canapes.

Decorations and Theme

With regard to a grand reopening event, you’ll want to make the occasion extra-special for you and your guests. For a party vibe, you might want to choose a theme for your celebration décor; alternatively, confetti and glitter can be used as staple decorations for your first day open.

Marketing

Lastly, but perhaps most importantly of all, comes marketing. Publicising your relaunch is a multifarious endeavour, but necessary to ensure that as many people as possible are made aware. Not only will you be hoping to re-engage old customers, but also find new customers – so your marketing strategy should reflect this.

You can reach out to old customers via contact information they may have given you previously (provided they gave permission, pursuant to GDPR law). You could pair a direct mailing strategy with a localised social media push, that aims to bring people down to your first day of re-opening to see your new facilities, try a treatment and book a future appointment.